In 1978, Vimal was rebranded as Only Vimal, and through an innovative advertising campaign, it was marketed as a premium fabric brand for the youth. In 1979, Shri Dhirubhai Ambani organized the first Vimal fashion show. Vimal became the one-stop destination for the average Indian family's textile purchases: shirting, suiting, saris, dress materials, and furnishing fabrics. Image courtesy: Reliance Industries Limited.

Creator

• Reliance Industries Limited

Contributors

• Ayyar, Tushar

Keyword

• Reliance Journey
• Vimal
• Reliance Industries Limited

Resource type

• Image

Rights statement

• http://rightsstatements.org/vocab/InC/1.0/