Initially, Vimal was not readily accepted by traders in Ahmedabad and Bombay who were controlled by long-established textile tycoons. Shri Dhirubhai Ambani decided to bypass the wholesaler and take Vimal directly to the customer. In 1972, Vimal opened its first exclusive showroom at Roxy Theatre, near the Opera House, Bombay. Image Courtesy: Reliance Industries Limited.

Creator

• Reliance Industries Limited

Contributors

• Ayyar, Tushar

Keyword

• Reliance Journey
• Reliance Textile Industries Limited
• Vimal
• Shri Dhirubhai Ambani

Resource type

• Image

Rights statement

• http://rightsstatements.org/vocab/InC/1.0/