Only Vimal Campaign Pubblico Deposited

In 1978, Vimal was rebranded as Only Vimal, and through an innovative advertising campaign, it was marketed as a premium fabric brand for the youth. In 1979, Shri Dhirubhai Ambani organized the first Vimal fashion show. Vimal became the one-stop destination for the average Indian family's textile purchases: shirting, suiting, saris, dress materials, and furnishing fabrics. Image courtesy: Reliance Industries Limited.

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