Shri Dhirubhai Ambani is showing the exporters the Naroda Mill's fabric printing machinery imported from Switzerland.
Image Courtesy: Reliance Industries Limited.
Photo from the early 1980s shows Shri Dhirubhai Ambani and Smt. Kokilaben Ambani with their children, Shri Anil Ambani, Shri Mukesh Ambani, Smt. Dipti Ambani and Smt. Nina Ambani, all are wearing clothes made from Vimal fabric. The family had by then shifted to the 22nd floor of Usha Kiran on Carmichael Road which offered a breathtaking view of Bombay.
Image Courtesy: Reliance Industries Limited.
Shri Dhirubhai Ambani always wore trousers made from Vimal fabric and insisted that his children wear Vimal too. A photograph of his two daughters, Dipti and Nina, wearing Vimal dresses held pride of place on his table.
Image Courtesy: Reliance Industries Limited.
Initially, Vimal was not readily accepted by traders in Ahmedabad and Bombay who were controlled by long-established textile tycoons. Shri Dhirubhai Ambani decided to bypass the wholesaler and take Vimal directly to the customer. In 1972, Vimal opened its first exclusive showroom at Roxy Theatre, near the Opera House, Bombay.
Image Courtesy: Reliance Industries Limited.
