Index Catalog // Jio Institute Repository

Description:: In 1978, Vimal was rebranded as Only Vimal, and through an innovative advertising campaign, it was marketed as a premium fabric brand for the youth. In 1979, Shri Dhirubhai Ambani organized the first Vimal fashion show. Vimal became the one-stop destination for the average Indian family's textile purchases: shirting, suiting, saris, dress materials, and furnishing fabrics. Image courtesy: Reliance Industries Limited.
Keyword:: Reliance Textile Industries Limited, Vimal, and Reliance Journey
Creator:: Reliance Industries Limited
Contributor:: Ayyar, Tushar
Owner:: tushar1.ayyar@jioinstitute.edu.in
Date Uploaded:: 13-01-2023
Date Modified:: 13-01-2023
Rights Statement Tesim:: In Copyright
Resource Type:: Image

Description:: Shri Dhirubhai Ambani is seen explaining the features of the German circular yarn knitting machine. Image Courtesy: Reliance Industries Limited.
Keyword:: Reliance Textile Industries Limited, Vimal, Naroda, Shri Dhirubhai Ambani, and Reliance Journey
Creator:: Reliance Industries Limited
Contributor:: Ayyar, Tushar
Owner:: tushar1.ayyar@jioinstitute.edu.in
Date Uploaded:: 12-01-2023
Date Modified:: 12-01-2023
Rights Statement Tesim:: In Copyright
Resource Type:: Image

Description:: Shri Dhirubhai Ambani is showing the exporters the Naroda Mill's fabric printing machinery imported from Switzerland. Image Courtesy: Reliance Industries Limited.
Keyword:: Reliance Textile Industries Limited, Shri Dhirubhai Ambani, Reliance Journey, Vimal, and Naroda
Creator:: Reliance Industries Limited
Contributor:: Ayyar, Tushar
Owner:: tushar1.ayyar@jioinstitute.edu.in
Date Uploaded:: 12-01-2023
Date Modified:: 12-01-2023
Rights Statement Tesim:: In Copyright
Resource Type:: Image

Description:: A logo of the Vimal brand, that was launched by Shri Dhirubhai Ambani in the late 1960s. It was named after Shri Dhirubhai Ambani's brother Ramnikbhai's son, Vimal Ambani. Image Courtesy: Reliance Industries Limited.
Keyword:: Reliance Textile Industries Limited, Vimal, and Reliance Journey
Creator:: Reliance Industries Limited
Contributor:: Ayyar, Tushar
Owner:: tushar1.ayyar@jioinstitute.edu.in
Date Uploaded:: 12-01-2023
Date Modified:: 12-01-2023
Rights Statement Tesim:: In Copyright
Resource Type:: Image

Description:: Initially, Vimal was not readily accepted by traders in Ahmedabad and Bombay who were controlled by long-established textile tycoons. Shri Dhirubhai Ambani decided to bypass the wholesaler and take Vimal directly to the customer. In 1972, Vimal opened its first exclusive showroom at Roxy Theatre, near the Opera House, Bombay. Image Courtesy: Reliance Industries Limited.
Keyword:: Reliance Journey, Reliance Textile Industries Limited, Vimal, and Shri Dhirubhai Ambani
Creator:: Reliance Industries Limited
Contributor:: Ayyar, Tushar
Owner:: tushar1.ayyar@jioinstitute.edu.in
Date Uploaded:: 02-08-2022
Date Modified:: 02-01-2023
Rights Statement Tesim:: In Copyright
Resource Type:: Image

Description:: Reliance Naroda began with four German wrap knitting machines and a processing house. The design team was soon churning out 2,200 designs every month. Reliance Naroda mill would lead a textile revolution in India and become the birthplace of 'Vimal'—the most iconic brand in the history of textile manufacturing in India. Image Courtesy: Reliance Industries Limited.
Keyword:: Vimal, Gujarat, Naroda, Reliance Journey, and Reliance Textile Industries Limited
Creator:: Reliance Industries Limited
Contributor:: Ayyar, Tushar
Owner:: tushar1.ayyar@jioinstitute.edu.in
Date Uploaded:: 02-08-2022
Date Modified:: 02-01-2023
Rights Statement Tesim:: In Copyright
Resource Type:: Image

Repository