Shri Dhirubhai Ambani always wore trousers made from Vimal fabric and insisted that his children wear Vimal too. A photograph of his two daughters, Dipti and Nina, wearing Vimal dresses held pride of place on his table.
Image Courtesy: Reliance Industries Limited.
Initially, Vimal was not readily accepted by traders in Ahmedabad and Bombay who were controlled by long-established textile tycoons. Shri Dhirubhai Ambani decided to bypass the wholesaler and take Vimal directly to the customer. In 1972, Vimal opened its first exclusive showroom at Roxy Theatre, near the Opera House, Bombay.
Image Courtesy: Reliance Industries Limited.
