During the monsoon season, a government-imposed fishing ban lasts for two months. Fishing restarts on Narali Purnima, with the offering of coconuts to mark the auspicious beginning of the new fishing season.
Narali Purnima is celebrated on the purnima (full moon day) of Sravana (the fifth month of the Hindu calendar), which begins in mid-to-late July and ends in late August according to the Gregorian calendar.
The rituals of Narali Purnima take place on the beach, where women take turns performing aarti (offering the sacred fire) of the coconuts and stick incense sticks in the sand as part of the puja rituals.
Narali Purnima marks the end of the monsoon season and the beginning of the new fishing season, which is of significant importance for Kolis and other fishing communities dependent on the sea for their livelihood.
Unlike the traditional six-yard saree, the Nauvari saree is nine yards long, offering enough fabric for the unique draping style. This distinct draping style is ideal for outdoor work and fishing occupations, allowing Koli women to work comfortably.
Sweets and Koli delicacies like narali karanji (half-moon-shaped fried pastry made from grated coconut and jaggery mixed with dry fruits) and nariyal ladoo (sweet balls made from grated coconut mixed with jaggery and dry fruits) are offered as naivedya (sacred food offerings made to deities or nature). The items are typically prepared from coconut. Some naivedya items are also offered to the sea.
Prayers are offered to Darya Raja or Varuna to ensure safety on long sea voyages, which is essential for Kolis fishermen to carry out deep-sea fishing and maritime trade.
Mobile vendors assemble at Versova Beach to sell various items like masks, toy cars, trumpets, and illuminated wearables, which are very popular with children.